Our Story

Meet Kristina

Cloudland Coffee Company was founded by Kristina Madh in 2015. After years of working in the corporate banking world, going through a lay off in the Great Recession and then a major move from Tampa to Atlanta, she decided to take some time off to be a stay at home mom to her two kids. During this time she cultivated her hobby of coffee. She learned how to roast coffee on her HotTop coffee roaster, mastered different brewing techniques and visited different coffee shops and roasters. Once her kids started school, instead of going back to the corporate world, she decided to start her own coffee roasting business and in 2015 Cloudland Coffee Company was formed. Named after her favorite state park in Georgia, she started the company as a cottage food business and operated out of her home. During that time she sold the coffee to local friends and neighbors. Eventually she formed this website and the coffee quickly gained popularity.

Life came to a sudden turn in October of 2016, when Kristina was diagnosed with stage 3 breast cancer. The cancer had also spread to her lymph nodes and she had to undergo chemotherapy, radiation and ultimately a mastectomy. With the support of her family, neighbors and friends, Kristina beat cancer and has remained in remission as of today.

While recovering from treatment, in 2017, Kristina took Cloudland Coffee Company from a cottage food to a commercial business. Her first wholesale customer was 2B Whole Gluten Free Bakery in Alpharetta, Georgia. Today, you can find Cloudland Coffee in homes, stores, restaurants, bakeries and cafes all over Metro Atlanta and beyond. Visit our locations page for more details.

Our Mission

At Cloudland Coffee Company, our mission is to honor the journey of coffee from farm to cup. We source beans through traders who share our commitment to sustainability, quality, and community. Through small-batch fluid bed roasting, we bring out the unique character of every harvest, ensuring each cup tells the story of its origin. By connecting people to thoughtfully crafted coffee, we celebrate both the growers who cultivate it, our employees who dedicate their skills and passion to it, and the communities who gather to enjoy it.

Our Values

Integrity in Sourcing
We partner with farmers who share our commitment to sustainability and fair practices, ensuring every bean is ethically grown.
Craft in Roasting
We honor the unique character of each harvest through small-batch roasting that brings out the best in every bean.
Respect for People
From growers to employees to customers, we celebrate the people who make each cup of coffee meaningful.
Sustainability
We prioritize environmentally responsible choices in sourcing, roasting, and packaging to protect our planet for the future.
Hospitality & Service
We welcome every guest with warmth, attentiveness, and genuine care, creating memorable coffee experiences.
Community Connection
Coffee is about more than a drink — it’s about connection. We create spaces and experiences that bring people together.
Continuous Learning
We embrace curiosity and growth, always improving our craft and deepening our knowledge of coffee.

By integrating these values into our company to help our community and the world be a better place for the farmers, our employees and our customers, we hope that we will put a smile on your face.

Certifications:

We are a certified woman-owned business through the Supplier Gateway, certification number SG09215341471893.

We are members of the Specialty Coffee Association.